Huh.

Um, and that really helps again when somebody's looking for something.

But what's, what the key is there is you need to provide as much detail as possible about those products.

'Cause like you said, you were very intentional, and you knew exactly what you were looking for, and if those details aren't there, AI is not gonna serve up those products or tho-that answer or whatever you're looking for.

So the product feed is critical, but again, it's not just a product feed.

It has to be as detailed as possible.

It also has to be consistent.

... kinda like, uh, walk-- walk me through that experience and kinda how you were involved and what that looked like.