So that

speaks to a higher issue of just a lack of understanding the audience.

and a lack of empathy for the audience, the ability to understand the way your audience arrives in the moment.

Take the time to imagine the people that are sitting down to watch or listen to your podcast.

Where are they? Think about the best case scenario.

Who are the people you're trying to win over, the ones you wanted to rave about it? What's happening in their day? What is their job? Why are they making the time to do this? At what point in the day are they doing it? Are they doing it during their workout? Are they doing it in the evening? Are they doing it as a kind of a morning, midday zip thing? Something to juice up my life? You know, you need to understand that.

When you think about that, you then, you do understand it, then that informs the words that you use, the things that you share, the way that you bring it up, the things that you explain, the things that you know you don't have to explain.

Is there anything else you want to share before we wrap up?