Um, but how did you start to decide to do that before it was really the thing to do?

Yeah, I guess from the time we started, uh, dating New York, we, you know, we realized that we also had this passion for travel, for traveling and we started traveling, uh, together, just short haul things.

Then when we moved to Mexico, I set up the first business was a importer and distributor of professional beauty products.

So very different from anything I've done or anything I've done since.

So we put together a great business case, started working with a couple of brands in the US.

We were sending to hotel spas and to high-end beauty salons around Mexico and eventually around the rest of Latin America.

And we said at the beginning, okay, long-term, maybe we don't want to live in Mexico.

How are you using it now? Do you see that as something that is going to help you a lot? Is it going to hinder you, you think? What do you think with AI and all the tech that's coming out now?