So do you have any kind of, you know, thoughts around actually rebuilding the structure from scratch before you start implementing AI?

Very good question.

Uh, the step number one, you have to unite data in organization, because AI works with data.

And if you have a bad data or, or old data or this data doesn't connect with each other, it will be difficult for AI to give you the best results.

I will give you very simple, uh, example, okay? For example, um, several weeks ago, we came to one, uh, of our client, right? And they told us, like, "Marina, we have about 12 different software in the company." Because every single department, they use different software.

They have CRM system.

They have, like, a lot of different software.

My next question for you is what do you usually hear as kind of- You know, one of the biggest misconceptions regarding AI and, you know, the use of it in businesses