Like we have a process and then you just keep doing it because like there's ease to it.

Oh my God.

So good.

So good.

Like that is just gold.

And also this is going to lead to like my, my last questions.

Like I want to talk about podcasting where this falls into this place.

your sales is going to be way easier with the podcast included, but you want to be talking about, you know, things that people are asking about, but that not lots of other people are talking about, which is that like, you're known for one thing.

Mm-hmm

... like, kind of, we started off more, like, self-care and skincare, and then we had a burnout podcast, and now you are talking very directly to the nine to five founder wanting to transition from corporate into business.

And I guess my question would be, like, what has it been like now with y- y- really knowing, like, your ICA with your podcast and, like, making money with it? And, like, when you've just, when we just didn't really know what was going on with your podcast before.

I don't even know.

But that's like, like [laughs]...

So anyways, uh, we watched The Ultimatum.

Erica actually finished the show and did her homework, so I'm catching up.

But like we can talk about The Ultimatum in general, because what? Like, if you are at that point in your relationship that you need to go and date other people for three weeks and take that risk, and then hopefully they propose to you at the end, like you need to break up.

so cute.

Yeah.

It's very obvious.

It's like happy hour, but we're also closing deals.

And it's like, it's, I don't know what to say.

It's like actually changing before my eyes.

It's evolving into something that's beyond what I started.

It's a wild world we're living in.

Like what does a podcast that converts look like versus someone who's just doing it for fun or as a hobby?

If you're doing it as a hobby, literally have fun.

Like just have fun.

If you're doing it as a business, you have to be more strategic, and you gotta be really, really, really niche.

So there's a lot of business podcasts out there.

There's a lot of wellness podcasts out there.

If you wanna be in that space, you've gotta fucking niche down.

Yeah