because

the marketing that's where people see that's where people can you know start to feel like they belong there and then you know that consistency afterwards right so it's not just like a flash in the pan like a white house black market they they came hard for one season that's it and then they and they quietly pulled back like like y'all like you have to allow the part the the consumer to know that you even exist in their size especially if you've historically not right yeah so brands who do it well I think like universal standard is consistent they have very they have literally carved out their lane in like what they what they provide what they from their styling like you know okay that's a universal standard look that's a vibe their marketing is always inclusive of not just size but ages like you see a silver fox and you see the fresh face and you see you know i'm saying so you see you see that diversity and it's celebrated and it's consistent right eloquia is another one that's consistent they're constantly giving us like you know style contemporary i want to say like they, they kind of remind me like of a plus size version of express.

Yeah.

Right.

Like that constant, that accessible style, accessible, you know, options and you always know what you're going to get.

Right.

Interestingly enough, like there's a lot changing and happening with tourist and I'm constantly like always watching them because I find myself very I mean, they were the first plus size brand to go to be traded publicly.

I'm wondering if you're seeing brands react to this popularity of GLP-1s, if you're seeing like availability change in response.