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Marian Pulford
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Aug 8, 2026
How Kestrel Labs Is Automating Building Code Compliance: Marian Pulford
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Marian PulfordGUEST
So I went to school for fine art at a place called Bennington College, kind of in the middle of the woods in Vermont.

Marian PulfordGUEST
Uh, we had a fantastic architecture program there as well, and so as I was going through the art studio buildings, I would always walk by people making models and have always been very interested in the architecture world.

Marian PulfordGUEST
My husband, now co-founder, Austin, is also a practicing licensed architect, so I have been really surrounded by architecture for a lot of my life.

Mayur MistryHOST
So if you, if you were to teleport to the early days of Kestrel, like, how was the tinkering? What led to-
The Upstream Shift: Replacing Construction's Compliance Bottleneck with Marian Pulford
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12:03EvaSOUNDBITE_SPEAKER
But a great question for the room is, at what point do you know you've shifted from SaaS to critical infrastructure? What milestone proves it?

Marian PulfordGUEST
So as to the question of repeatable expansion, this is a risk averse and highly trust based industry.

Marian PulfordGUEST
So we had a very fun call with a design technology team at one of the world's largest architecture firms on Friday.

Marian PulfordGUEST
and they basically said we see absolutely no reason why if this works in our initial test case this couldn't become something that we roll out in very short term to all of our offices at least in the us where we have the codes process today if it doesn't work in our initial testing we're not going to use it anywhere so there is really just a delineation of does it work or does it not work? When it works, the rollout sells itself inside the firm.

Marian PulfordGUEST
When it doesn't work, we've got much bigger problems and we haven't yet found a place where it doesn't work.

Marian PulfordGUEST
Thinking about the regulators and the question of how do we know we've gone beyond a point solution to a piece of infrastructure for the built world? Those are one in the same.

Marian PulfordGUEST
When we have achieved our goal of creating a common data layer that both the private industry and the government use to validate the compliance of a building before it goes in for permit, we will have become at least the first vision pass of what infrastructure looks like.
