I- it's, uh, it's interesting about, well, how do you know when it's the right time, I guess, to wanna put money and start boosting or having an ad around a creator piece of content?

We actually have a stoplight system for that.

Um, so green light is that your platform demographics do well.

We always want the content to perform above industry average, which is usually around 1.5% engagement rate.

Um, and then we look at audience signals within the comments of those posts.

So green would be the audience is asking questions on where to buy, they're leaning in and maybe asking some frequently asked questions or giving some really substantial feedback.

That means that the audience is engaged and indicating that they might be a potential customer.

Mm.