[laughs] Yeah.

Um, but with AI and content, I think too many beginners rush to it.

They see it as the solution for the blank page, right? I don't know what to write.

I don't know what to make content on, so I'm gonna use ChatGPT, I'm gonna use Claude, and the problem is they haven't learned good content from bad content yet.

They haven't learned my unique voice from ChatGPT's unique voice, and so they're only cheating themselves, right? And so you can use AI, and I'm pro-AI.

I think it is the future, but let's know what the heck we're actually using AI for, and let's have expertise.

And so, um, I'm reading a book.

Ah, yeah.

oh man, like that stands out against like,

you really were thinking about like small little things.

Little things really, really add up.

And again, I'm not an optimizer.

Like I'm a big fan of like, just get it done and get it out.

But there are a few things that I will spend time on optimizing.

Subject lines are one of them.

Where did it all start?

When you look at the mistakes they're making, how are they sabotaging themselves?

Yeah, it's a great question.

I'm super proud.

We're almost at the 200,000 customer mark, so we're getting very close.

Yeah, every day we get 200 new customers.

You know, something that I don't think got mentioned, but I think is so important that I observe in looking at what do new entrepreneurs do to sabotage themselves? What do they do to keep themselves from success? I just think that they think it's a lot harder than it actually is.

I really think that they don't give themselves permission to make it easy.

And just even having those two things to think about has really helped me identify what I'm willing to do.

is a great question.

I was doing high ticket and was making a little over a million dollars every year for three years in a row.

This was like 2020, 2021, 2022.

I was doing high ticket.

So I was actually selling like $72,000 coaching packages.

And the interesting thing is I was selling it over the DMs.

I wasn't doing sales calls.

So walk us through what your business does.

And I'd love to step back and talk about your content ecosystem.

Yeah.

So I'll take us two years back.

That's when I first decided to do low ticket.

I had just had Ellie, my daughter, and I wanted the hands off.

I was on Zoom calls like eight hours a day.

And Ellie was four months old.

your business right now? The time constraint.