And not feeling like it's abandoning our roots or abandoning our past.

Precisely.

So, for example, earlier this year, I was in Anaheim, an annual social media marketing conference.

I'm invited back every year.

It's the 14th year.

Always speak about Facebook, organic, don't really do ads.

But I mean, as a professional, I don't teach about ads, run my own ads.

What are they saying? That now, today, a high school graduate is more likely to have a job than a current college graduate? Like, what? Wow.

Going forward here in 2026, do- If you want to drive traffic off of Facebook, is it still possible? And how would you go about it other than paid ads, which is obviously the, the obvious solution?

Yeah.

Well, for sure the link in comments, and that goes for your page, your profile, your group.

And then as I mentioned, stories.

I think stories are a perfect place to go ahead and every...

You could do every story you want, but maybe, like, every third story, throw a link in there and just see how it goes, [laughs] you know? And, and like Mike just said about the millions of views in a reel, if you happen to get a lot of views in your stories, you may as well test out some links.

But I can't even think of any other way other than the Messenger automations that we, we just touched on briefly of to really, really encourage and maybe even set up those, like, the comment triggers, which you can do fairly rudimentary even if you don't have the business AI beta access yet, that you can set up.

Yes.

How do I do that?

Okay.

I briefly hinted at it and let's go deeper because here's the thing.

If the algorithms are not picking up your content, it's probably because your content is rubbish.

And the thing is, people don't really realize that we get really close to our own stuff, but there's where like AI can come in, chat, GBT, whatever, to really help you to iterate and come up with better hooks or to dive deep into perplexity or whatever, or answer the public.

Also, it's great tools out there.

What are the problems that your product or service is solving? And you drop these little tidbits out there as your free top of funnel content for your socials.

Is reverse engineering the right plan?