Let's get into it.

Before I start to look at the regional landscapes, I'd like to ask the audience a question.

Which country do you think will be the largest contributor to global growth in sportswear to 2030? And I see China has the majority of votes.

But in fact, the largest contributor in absolute value growth will be the U.S. market.

The U.S. today remains the largest sportswear market in the world with a market value estimated around $160 billion.

US dollars in 2025.

China is the second largest market with $60 billion.

Back to the episode.