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Margaret Ward

Margaret Ward

TV character

Sep 13, 2026

4:34
Is there anything that you've found with time has made it easier for you to create a new pitch or to prepare for a pitch for a client?
4:42
So we work with a lot of different types of businesses.
4:45
Some are quite founder-led, some we don't.
4:47
you know, ever speak to the founder, whatever it might be.
4:49
I think it's really, really important to one, know who you're pitching to.
4:53
So a lot of the time it will still end up coming back to the founder at the very end of it or whatever it might be and understanding what type of founder that is, like what they're looking for.
5:01
So is that founder someone who has like a marketing background? Are they a finance background? Like do they not care about the market and they just want to know what the return of investment is going to be? Black and white, really easy.

8 MINS LATER

12:43
If on average you had to keep one, which one would you do? Click throughs

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