And so where did the idea of having your own business come from? Because you, it sounds like the next step after that was your own business, and-

No, there was a few steps in between.

So a bunch of l- girls, because, you know, I was young.

I was, like, 25.

A bunch of people were quitting, and, and they were going elsewhere.

Before that moment in time, I didn't know there was any...

I was, I was dumb like a fox.

When was there a s- challenge or a struggle, and how did you manage it?

The final product might be the case, but why don't you walk us through it? It's a Venn diagram, basically, for people just listening to the

show.

The top of the Venn diagram is the ultimate intent.

What is the why? What is the noble reason your organization is in business? If you're in construction, are you in business to build homes? Or are you in business to create living spaces where families can thrive? Especially in the world today, So many people have so many competing priorities, and the average human being is barraged with 140,000 bits of information.

It's hard to stay focused.

And so what's the why people are working? And is it noble? And can I align with it? Am I aligned? Am I there? Because I want to help you fulfill your North Star.

Secondly, is what's the ecosystem that we're creating? How do we treat each other? What's the environment? How do we get work done? How do we solve challenges and problems? Is it friction induced or is it flow induced? And if you know anything about performance and about execution, you want people operating in coherence.

What do you mean you're promising results?

How do we tackle this big, huge chasm that's being formed that is going to tank productivity across the nation?

It already is.

What we see is workflows.

It's people, it's process, and it's technology.

We know this, right? But the people is the wild card because you have to understand what is a human system.

How does a human system ignite or what douses the fire? So when you understand people and you understand the four core motivations of people and the two spiritual motivations of people, which the four core, I'm going to say it's They need certainty.

They need to know AI isn't taking their job.

Right.