Marcus, talk to us behind the scenes, what were you seeing with Red Rooster? What's the backstory? What did you execute here and what transpired?

Well, we're poking around on the internet, right? Just looking for some customer insights around Red Rooster, and there's this rumor floating around the internet that Red Rooster is a money laundering front.

And it's because sometimes you don't see a lot of people in the stores because most of their orders come from delivery and drive through.

So people are looking at these empty restaurants and being like, "This is a money laundering front." So it's something true, something that people are saying about the brand.

So through a series of delicate meetings with the client we're like, "Can we post on TikTok that you're a money laundering front?" And they let us get away with it.

And yeah, that's what we've created.

And what we're trying to do with the Red Rooster social is just be so true to ourselves.

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