As we're sitting today and we're in this AI bubble, what goes through your head in terms of the journey over the last couple of decades?

Joe, it's really interesting because we can now see some incredible parallels between what took place back in the 90s and the early 2000s through the 2010s through the digital era.

Where, if you like, there were two bubbles.

There's the stock market frenzy around technology companies and who's going to compete and who's going to win.

And people tend to get a little bit caught up on that.

But when it comes to the organizations using the technologies or using whichever management method is the trend of the day at the time, that bubble doesn't really matter.

That bubble is kind of irrelevant because certain organizations will prevail, certain ones will disappear.

I must hear that on a daily basis.