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Marcus Jacob
Senior Partner and Managing Partner of McKinsey & Company's Berlin office, advising retail and consumer-goods companies on strategy and corporate finance.
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Oct 23, 2026
327. Four strategy myths holding your company back
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10:37Marcus JacobGUEST
There is a certain instinct in times of disruptions that feel the same all the time.
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10:45Marcus JacobGUEST
Hold your position, wait for the picture to resolve, move decisively from strength once there is clarity.
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10:52Marcus JacobGUEST
Now, we have tested that approach against two of the probably biggest shocks of our era, the global financial crisis and the COVID years.
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11:04Marcus JacobGUEST
And what we see very clearly in the numbers and also in the conversations with our clients, the topics that we discussed, that those that move boldly in times of disruption are and I'll explain what that can be, outperform, very clearly outperform, those that wait and see, polish on the edges, and hope for the storm to go by.
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11:28Marcus JacobGUEST
So we have done research, again, for two of these shocks, global financial crisis and COVID.
17 MINS LATER
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28:36Sean BrownHOST
Are you seeing the same kind of dynamics playing out with the European clients that you're serving?