M
Marcus Crigler
Marcus Crigler, CPA, is a tax strategist and fractional CFO for real estate investors, CEO of BEC CFO Services and host of the Strength in Numbers podcast.
4
APPEARANCES
3
PODCASTS
012
DEC 30
JAN 6
JAN 13
JAN 20
JAN 27
FEB 3
FEB 10
FEB 17
FEB 24
MAR 3
MAR 10
MAR 17
MAR 24
MAR 31
APR 7
APR 14
APR 21
APR 28
MAY 5
MAY 12
MAY 19
MAY 26
JUN 2
JUN 9
JUN 16
JUN 23
JUN 30
JUL 7
JUL 14
JUL 21
JUL 28
AUG 4
AUG 11
AUG 18
AUG 25
SEP 1
SEP 8
SEP 15
SEP 22
SEP 29
OCT 6
OCT 13
OCT 20
OCT 27
NOV 3
NOV 10
NOV 17
NOV 24
DEC 1
DEC 8
DEC 15
DEC 22
DEC 29
JAN 5
JAN 12
JAN 19
JAN 26
FEB 2
FEB 9
FEB 16
FEB 23
MAR 2
MAR 9
MAR 16
MAR 23
MAR 30
APR 6
APR 13
APR 20
APR 27
MAY 4
MAY 11
MAY 18
MAY 25
JUN 1
JUN 8
JUN 15
JUN 22
JUN 29
JUL 6
JUL 13
JUL 20
JUL 27
AUG 3
AUG 10
AUG 17
AUG 24
AUG 31
SEP 7
SEP 14
Aug 28, 2026
Episode 92: It’s Not What You Make in Real Estate, It’s What You Keep with Brian Spear
14:22
18:58

Brian SpearHOST
On average in the last eight years, it's been about 92, 93 cents on the dollar for every dollar invested, right? Pretty decent, right? You invest a million bucks, you get 930,000 passive loss.
M
14:38Marcus CriglerGUEST
And that loss isn't, they didn't actually lose $92,000, right? They actually, they just got tax losses for those $92,000.
M
14:50Marcus CriglerGUEST
And so becoming a real estate professional allows you to take these large losses that would have been passive.

Brian SpearHOST
Maybe unpack that a little bit, even if they've got four or five, six other different individual LP investments, maybe expound upon the idea and the concept of the grouping election and how it applies in different situations.
Marcus Crigler: The Financial Mistakes Quietly Costing Real Estate Entrepreneurs Millions
M
2:40Marcus CriglerGUEST
... yeah, so, you know, I tell people all the time, and real estate's one of those funny industries where it's okay to kinda be both, but you gotta decide.
M
2:49Marcus CriglerGUEST
In real estate, you can be a deal person, right? Where you go out and you can do some deals, and you can be successful being a deals person.
M
2:55Marcus CriglerGUEST
And you don't have to kinda do all of the back-end work, right? Like, you're not gonna do a bunch of hiring.
M
3:03Marcus CriglerGUEST
You're probably just deal by deal, maybe one or two deals every quarter or something like that.
M
3:08Marcus CriglerGUEST
But then there's those ones that say, "Okay, I wanna be more than a deal person.
14 MINS LATER
Episode 76: The Wealth-Building Framework Every Real Estate Investor Needs - Brandon Bateman_edited
21:35

Brandon BatemanHOST
What do you see going on in the industry? Do you think that's accurate? I mean, it is accurate.
M
21:45Marcus CriglerGUEST
The bigger companies, all the bigger companies that I've dealt with didn't have struggle because here's what happened.
M
21:51Marcus CriglerGUEST
As when we were in 2020 through 2022, we inflated our expenses because of an inflated economy that really was giving us deals that it wasn't that our skill set was there.
6 MINS LATER
CI - S2 - 125 - Stop Leaving Money on the Table - How to Know What Really Matters in Your Coaching Business with Marcus Crigler
S
7:10StorySeller JetHOST
What is the common thread? What is the common issues that you see that most of those guys are dealing with on a day-to-day as it relates to their financial world?
M
7:21Marcus CriglerGUEST
Uh, there's so many different issues that you can see in these industries, right? But it really comes back down to predicting the future.
M
7:28Marcus CriglerGUEST
If you want to hire somebody, you wanna kinda get an understanding of how much are they gonna cost me, and then when am I gonna recoup some of that money back, right? If we're, we're gonna add another marketing channel, how much am I gonna spend on this marketing channel? How much time do I've gotta invest for us to see a ROI on that? So a lot of it comes down to not looking at what decisions you're making into the future, right? So, you know, a lot of the times we're discussing having conversations, we're talking about what is it that you're doing in your business that is going to impact next month, the next month, the next month, and there, instead, a lot of people are looking at, like, historically.
M
8:05Marcus CriglerGUEST
Like, okay, what did we do? Really, really what you wanna do is start thinking about what you are going to do, 30, 60, 90-day forecast, right? Thinking about where the cash flow is gonna be at 90 days from now.
M
8:18Marcus CriglerGUEST
Because if you can get an accurate projection of that, now you can start making really good decisions for today.
M
8:23Marcus CriglerGUEST
'Cause if it's a lot more money than you care to have, you might change your decisions on how you're doing it.
S
9:55StorySeller JetHOST
Looking at their finances, like, when is the right time for them to do the hire?