... you've been a person and a champion, and I'm grateful to have you on our advisory board now.

And I am so excited to be on it and so excited to have a strong and knowledgeable partner in this conversation.

That has been needed for a long time, and while I am not an angler myself, I do bring that experience.

I guess I practical in the commercial fisheries, um, and I felt like there was a need to have more of that direct experience, whether in commercial or recreational, et cetera.

So I'm so excited to see, uh, uh, Fish On grow and exist and thrive at this moment.

So it, it's a pleasure.

Um, and so yes, I think the phrases that I used to sell fish, now I say them, but, um, I came to conservation because I really wanted to work in something international.

Can you give us a little bit more of a background on how the network was designed and things were decided? Like, what was the overview of that process?