Do, did you grow up in the beverage business, or you just wake up one day and go, "Hey, man, I wanna just come out with a beverage, and, uh, and it's a family recipe?" Like, tell us the journey a little bit.

Definitely don't come from the beverage space.

I, um, uh, I come from the entertainment side.

I was a music composer for many years, and then I pivoted to being a screenwriter and developing stories.

So it, it kinda, the world of CPG sort of just found me, I, I wanna say, because it was during the strikes of the WGA.

I, I had a few things happening that inevitably fell apart, and then one of my neighbors was starting a, a CPG company, and I thought, "Oh, my God.

Well, I've got my son." I had just found out we were pregnant, and I thought, "Oh, man, uh, what a, what a awful time to, [chuckles] to have things sort of dismantle in my world." And I kinda just leaned into the, the fear of it all, if you will, just the, the, the, the not knowing what was gonna happen to, to my stability.

know-Walking us through the timeline of, you know, how long did getting the formulas done take? How long did finding a production facility take? Getting to production, like what were some of the hurdles you came up to or, you know, either are still dealing with or that you overcame along the way just from like an ops perspective?