But for boys, what are the big things that gentlemen have learned in the last 10 years?

They know that SPF is probably the best product to wear on an everyday basis if you want to have great skin.

they learn about ingredients, which was like a world of unknown stuff 10 years ago.

Now they know, you know, what is retinol, what is acetic acid, and that's great because they can navigate and understand and, you know, move through the BS marketing most brands do.

And just looking at you, Mark, that you are in high street shops here in Paris and right across France.

Yeah, I mean, the whole thing is the brand needs to stay relevant and times are changing.

I mean, we're all realizing how, you know, times are changing now.

When we, you know, we are in a more conservative times on fusing gender, you know, sustainability.