What is the difference between outsourcing a task and actually integrating an international professional into a company? And why does that distinction matter so much to performance?

[clears throat] I think it's a great question.

Uh, when I got into this industry, which was kind of by accident in a way, I don't come from the what they call the BPO or business process outsourced industry.

I didn't know what BPO meant This industry.

And so I come to this industry really with a set of fresh eyes and kind of first by, by definition, first principles thinking because I don't know what people have done before me and why they've done it and all the reasons, because I don't come from this industry.

Right? I come from an, an, a real estate investing and business, general business building and entrepreneurship kind of background, right? And so when I sort of accidentally got involved in, in building what turns out to be this sort of international business, and it happened 'cause I was looking for somebody to cold call for my real estate investment business.

And I was looking for somebody locally here in California, and I couldn't find anybody, but somebody gave me... my friend of mine gave me a phone number, and it turned out it was a Mexican company that, um, hires Mexican and Latin American and international cold callers for residential real estate agents.

What, uh, separates someone who simply completes their assigned tasks from someone who also becomes a highly trusted and indispensable member of the team? What, what behaviors or skills do you look for?