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Marc Smith

Global Director of Insights & Analytics at Mark Anthony Brands International, based in Dublin, Ireland; appeared on That's What I Call Marketing podcast discussing Ireland's top-rated Christmas ads.

Dec 9, 2025

19:10
Mark.
19:11
Yeah, I absolutely love this.
19:12
Like I could see a strong narrative arc, but there was a really like the insight again, like a really powerful one about consent, connection and belonging, particularly this time of year.
19:21
What I loved about it, though, is that, you know, the obvious fantastical approach could have been used where, you know, you see them driving down Route 66 in the final frame or something like that.
19:28
But they actually focused on the emotional connection and the belonging that they created by saying, you know, you're part of the band as well.
19:35
rather than you know showing him in the catwalk or something like that yeah yeah absolutely loved it yeah and yeah like i think it feels of a similar vein to some of the more i think it's like the mid-seat the mid-year ad that they've done as well where you have two people at the kitchen table you know it's and it is as you say kind of it's relatively bleak outside so i'm guessing that they're using that as a counterpoint yes yeah life can be unique at the moment but take you know join the lottery and you never know you might not have yeah

24 MINS LATER

44:05
shop was
44:05
simple.

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