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Marc Smith
Global Director of Insights & Analytics at Mark Anthony Brands International, based in Dublin, Ireland; appeared on That's What I Call Marketing podcast discussing Ireland's top-rated Christmas ads.
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Dec 9, 2025
S4 Ep29: A Red Star Christmas 2025 - The Best Christmas Ads of 2025
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19:12Marc SmithGUEST
Like I could see a strong narrative arc, but there was a really like the insight again, like a really powerful one about consent, connection and belonging, particularly this time of year.
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19:21Marc SmithGUEST
What I loved about it, though, is that, you know, the obvious fantastical approach could have been used where, you know, you see them driving down Route 66 in the final frame or something like that.
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19:28Marc SmithGUEST
But they actually focused on the emotional connection and the belonging that they created by saying, you know, you're part of the band as well.
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19:35Marc SmithGUEST
rather than you know showing him in the catwalk or something like that yeah yeah absolutely loved it yeah and yeah like i think it feels of a similar vein to some of the more i think it's like the mid-seat the mid-year ad that they've done as well where you have two people at the kitchen table you know it's and it is as you say kind of it's relatively bleak outside so i'm guessing that they're using that as a counterpoint yes yeah life can be unique at the moment but take you know join the lottery and you never know you might not have yeah
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