So tell us about your, uh, your, your philosophy there.

Yeah, so I mean, I've had success with, like, rag videos, and I've had some success with, with just, like, product, product posts, but never have I had success the same way that I have with, like, humor-based content, and specifically, like, humor-based content revolving around music, and it was just...

Like, it was something I identified as a trend in, in my, in my analytics.

Like, I was going through everything being like, "Dude, all my top posts are, like, funny and music related." So I just started joining those two things together.

Like, literally it was...

That's all it was.

I just, like, noticed that, and I was like, "Hmm, I need to make more content about music in the store and make it funny," because that's...

Like tell us the story.