So, uh, so tell us a little bit, like, what's wrong with just bolting ChatGPT onto s- onto a CMS? Like, how should people be thinking about it, and how do you think about it?

Yeah.

I, I think there's certain things that the harnesses do really well, like a lot of GPT harnesses that they are.

Now there's actually, there's Rock Bot and there's Muse and there's so many new harnesses coming out on just, on a regular basis.

Um, those are great places for ideation.

They're great places for planning.

They're great places for doing certain things.

How have you been able to do that, um, within Quotient in terms of measuring the progress made, um, from the baseline the customers start at to once you're involved?

We don't remove them.

You know, we always, you know, everyone says, oh, well, the new thing is going to be X or the new thing is going to be Y.

And the reality is, is that, yes, that new thing does exist and we all sort of run to it, but you don't get to actually stop doing the old thing.

So unfortunately, that's what's made marketing so complex over the years is that there's always every few years is a new channel.

Every few years is a new way.

There's a new edge is a new something.

I would say that in this incarnation of things, the edge goes to the small business in that The large companies are already doing sort of everything across the board.

But they have to know how to use these tools.