Right.

Um, the, we've defined how to bid.

And other people, we've changed the nature of how major events are, are pursued in the, in North America, and we, because we're that good at it.

And other people have tried to catch up.

But, you know, places like Indi- Indianapolis, which is a fine town, they want to do things like we do, and can't come close, you know? And it's, um, we tend to think about it in the Sports Foundation, what goes into it, when we're staring a Super Bowl right ahead of us.

Um, I think this is a great annual opportunity for us to recognize how much work goes into it when we're not paying attention-

And Mark and I were just talking about the Super Bowl experience that we've had with WWL.

Yeah, i- one of the...

Yeah

... different governors.

But the consistent thing, including this governor, is we want to make this happen and make it happen in a way that the world pays attention.

And everybody is in it for the same, for the same reason, and it's fun.

And, and- [laughs] ... you know, I've never been to the rodeo, and we got to work on this massive rodeo project, which is, which I think is, you know, gonna come back again.

I, I, um- Yeah ... you know, I don't want to break any news here.

But, you know, I was looking around going, "This is literally my first rodeo." [laughs] And we would have never, we ...

Yeah, and Mark and I were just talking about the Super Bowl experience that we've had with WWL.