Mark, what about just volume of food? Do you feel that most runners are not taking in enough? And how does the ProBio product contribute to, at least on the micronutrient side, any sort of gaps that might exist, but specifically the volume and everything in general, and then also on the micro side?

Yeah, it's interesting.

I mean, if we look at different macros, like in terms of protein, if you go online, it looks like things have changed dramatically in the last few years.

Over the last 10 years, absolutely nothing's changed with protein recommendations.

But if you were to go online, it looks like they've been changing, you know.

dramatically in the last couple of years, really, right? Like 1.2 grams per kilo as a baseline, 1.6 grams per kilo as, you know, if you're pushing yourself, going all the way up to like a gram per pound is quite a lot of protein for most people.

So protein, you can actually, with my athletes, we kind of set it and forget it, like get it to where it needs to be, automate that, and then you don't need to think about it anymore, right? It's like the apps on your phone, they're just running in the background.

So what was missing and what led to you wanting to make this?