So when you look at the insights in your book and you look at the telco industry, where do you think the gaps are in being customer obsessed for the telco industry

well first of all i think that in some ways um you know uh let me let me tell you one of the things that really kind of um irks me a little bit right i i think that um as an industry um the telco industry used to conform to something called five nines reliability and five nines reliability only allows for you know about five minutes of down time over the course of an entire year within the network.

Now, if you look at telcos now, Um, you know, it's not uncommon for you to hear about outages.

Um, and you know, those outages may last hours.

Um, you know, um, they don't last minutes.

Right.

And there might be multiple of them in a year.

Do you have any insights you could share to the audience?