Yeah.

I agree.

I agree.

And I think you've got to keep reinventing yourself.

It's funny.

I had Nick Vans on right from Love Island.

He's young.

Granted, she's done very well for herself, and it's a long story, but the reality TV becomes the job.

How do you deal with all that? Like, how do you make sure everyone can face the same direction, go, move forward together?

Well, I don't think everybody can face the dir- same direction.

That's the, that's knowing this going into it.

You know, a 10 is always gonna be a 10, and a 1 is gonna be a 1.

And you just kinda categorize them at the level that they're at.

And usually what happens is the 1 ends up we...

And in sales it's different because if they're not making money, then they don't stay, so they end up weeding themselves out.

... what about the challenge of maintaining your own balance? Like, how, how, how has that been for you?

I think it was like, you know, when they were saying, how much dip is somebody buying really?

Like nobody's buying spinach dip and like artichoke dip mixed with sour cream.

Like nobody's doing this.

So at that time, we were desolate.

I mean, we were probably borrowing from everybody that we knew.

We were drowning in every kind of credit card debt, the house, everything.

I watched my car get repossessed.

So I recruited my