They have to stay on top of it because it's constantly changing.

And that's actually something I really like to double click on and not maybe this episode.

Maybe we do this next one.

But for law firms, I'd like to help them see how things are changing in law.

marketing agencies too, and their vendors and their service providers, what you should actually be expecting, how the market's changing in that.

And I have a unique perspective on this because I've literally consulted with thousands of companies in this space.

And I know the ones that are doing good work and that aren't, and what you really need to look for and what you should be expecting.

So, yeah, but I want to help the ones that are willing to learn, that are willing to get better at this, and that will trust us to help them get there.

Just want to say the process really worked for us.

Great.

I want to share with you the structure and also how things are changing right now in this market.

If you could share, have you noticed that things have changed a little bit? Have you noticed that what used to work to get clients is a little different now? What have you been seeing changing? Are people taking longer to buy? These are some of the things that we're hearing.

What are you finding? One person is saying more competitors and longer decision cycles.

Yeah, that's definitely one thing that we're seeing.

Longer sales cycles, people using AI to make an aid decision on buying decisions.

sales.