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Mallory Erickson
Founder and CEO of Practivated, executive fundraising coach, and host of the What the Fundraising podcast; co-founder of FundraisingAI.
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Aug 5, 2026
Episode 94 - Building a More Confident Fundraising Sector with Mallory Erickson
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15:32Mallory EricksonGUEST
I mean, I think sadly, you know, and we sort of sit, I'll say like we sort of sit at this interesting intersection because while on the one hand we are AI adoption because it is AI inside our platform, it is a software platform.
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15:46Mallory EricksonGUEST
we sit also sort of on the services side, right? So a lot of the conversations that we're having are really around professional development and supporting fundraisers and the experience of their fundraisers and the challenges they're seeing in helping onboard their fundraisers or upskilling them, growing their own fundraising pipeline.
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16:06Mallory EricksonGUEST
So I would say we see sort of two sets of leadership challenges, right? One is innovation around just solving those problems.
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16:18Mallory EricksonGUEST
It's really the innovation barrier that I sort of see often before the AI adoption challenges, right? Which is, oh, well, we've worked with so and so for 20 years.
11 MINS LATER
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27:09Nathan ChappellHOST
Why is it something that you think that the sector can benefit from by retooling Practivated to help people have better conversations around AI?