So what was it that kind of

lured you over? Pulled me in.

I think, I mean, for me, it's about farmers and now ranchers.

I didn't know any ranchers when I started, but I've actually been able to go over to the US and like get on a ranch, a couple of ranches and hang out with ranchers.

So they are also sort of like in this realm of people that I'm in awe of, which is where farmers are for me.

I think that we need them like to eat and to survive as a species and to produce our food.

And they've probably been quite pilloried, I think, over the last couple of decades by society.

So like from in terms of the other parts of running a business, is there a similar sort of culture?