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Malika Malhotra

Jul 15, 2026

11:31
You
11:31
could look at all the jobs that you've gotten in.
11:34
If they're in a certain area, those are breadcrumbs and what your specialty is.
11:39
You could look at your resume, your degrees, your experience.
11:43
Are they all pointing to a certain place? Right.
11:46
It's like putting the pieces of this puzzle together.
11:49
The next part of niching in my framework, which is called the Bullseye Branding Framework, is standout.
16:53
So I

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