M
Malika Berube
Personal brand strategist helping entrepreneurs and content creators become the "obvious choice" in their industry through strategic personal branding and manifestation.
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Jun 30, 2026
58. The “Holy Sh*t” Personal Brand Strategy | become impossible to ignore, my-way-or-the-highway mindset with Malika Berube
4:24

Kate PhilpottHOST
And I don't know, like, how did you do that? Because clearly you're amazing at what you do and you have like, you've got like a unique look like unique vibe like kind of things that you bring into everything so like is that intentional or is that just like how you came to be yeah
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4:43Malika BerubeGUEST
so I'm actually glad that you you're bringing this up because this is one of the main thing that makes such a big difference okay not just for your business but also like how people perceive you it's being able to not be a copycat of someone else, right? So, like, this is, like, something that I see a lot, which, like, honestly, like, it doesn't even happen, like, on purpose, right? Like, it's, like, you're consuming content, you're, like, online, you're, like, seeing all these big creators or perhaps, like, these big names or, like, business owners and you're, like, oh my god, like, I just love their, you kind of, like, love their online presence, right? Like, you love their brand, you love their stuff, whatever.
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5:24Malika BerubeGUEST
And then, like, slowly and slowly, you start, like, almost, like, transforming into them right like transforming into like a mini version of them right and sometimes that happens like not even intentionally right but this is why it's so important to be able to be so solidified in like what you stand for and how you are different and what you uniquely bring to the table so that you don't inherently like kind of start transforming into a mini version of someone else right because that's when you start kind of not really getting remembered and like, it's not, it doesn't give that effect of like, like you said, like, holy shit, like, yes, like this is so different.
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6:09Malika BerubeGUEST
So yes, like, that effect is definitely intentional, and that comes with, like, you know, really knowing how you are different, what you bring to the table, and also kind of looking at, like, what are the stuff that, like, you kind of hate in the online space, or, like, the thing that, like, about your industry or your niche that you kind of, like, despise or that you wish, like, for me, it was really more, like, what I wish I would have had, like, what I wish I would have had someone be, like, hey, like, you can do it, like, this way.