Okay, Malaika, tell me about the different formatting and editing changes.

So again, this is just a testament to how LEAP applies to everything, even its own creation.

Because once we finished the guidebook, we quickly learned, uh, that we would have to, to circle back, which I like to refer to LEAP as a cycle because you're always kind of cycling it, running it again, running it again.

And so we quickly, we completed the guidebook, and now we had to circle back because now we have to learn a lot of publishing and printing jargon all of a sudden, and we have to learn a lot about ISBN numbers [laughs] and margins and print bleed.

And so we were actually able to, to really, I say, run a bunch of mini little LEAP processes, uh, to quickly create a lot of iterations that could go, 'cause some platforms needed certain specs, and so we created iterations to go there Other platforms demanded something, uh, more technical, different, and we were able to, you know, play with our margins and get everything perfect for every platform and every format that we wanted to offer because, uh, we are in print, we're in the perfect bound, the spiral, but also an e-book.

And so we wanted to make sure all of those experiences were optimized, and it did take a little bit of learning, um, and execution and adapting to, to get each format ready for public consumption.

Um, and of course, persevering because I don't know how many times Amazon told us, "No, not this one.

So it was a great process.