[laughs]

It depends.

As far as cadence goes for how often you're posting, posting, um, our average we like to do is about three posts a week.

That keeps you pretty consistent.

People aren't going too long, but you're also not spamming their feeds with three posts a day on the platform.

Um, we do have clients that post once a week, and that's because they go for a real- Quality over quantity where they don't wanna just create content just to create it, but they only wanna update on the big things that are happening with their business.

And those are more like LinkedIn-focused brands where maybe the business owner is also doing a lot of work throughout the week to add additional thought leadership stuff that's outside of the business.

Do the one.

So for our listeners, you know, because we have so many founders and entrepreneurs listening, what does that overwhelm actually look like when someone comes to you? It

usually looks like a business owner trying to juggle absolutely everything.

Like they are kind of a solopreneur.

So they're one person managing a whole business.

They don't have any other employees or anything else.

And They're managing their accounting, whatever service or product they're also selling.

There's product development or service development.

So is there a tension in what you do? Like, are you sometimes adding to the very load that you are trying to relieve?

thank you so much and so now from your own perspective uh would you um define a personal branding What's personal branding from your own perspective? And also, why do we need newsletter in today's business world?

How would I define personal branding? I think personal branding is how you convey yourself to the world, whether that's through the look and feel of your branding.

So colors, fonts, typography, or in the, in the feeling that you actually give people when they interact with your brand and I'm trying to think of a good example.

For example, I guess we'll tie it into newsletters.

We do newsletters for a lot of different clients, but they all look very different.

We have one client with a relatively small email list, but they get a much higher conversion rate.

And so when we write their emails, it's personalized with a first name at the top of the newsletter.

Now, like for newsletter, what would make people read my newsletter? Like, wouldn't they find it boring? Like, do people not find newsletter boring?

But can you tell us more about the business?

Sure.

So MDZN Studio is a digital marketing agency.

Our primary focus or primary service is social media management.

But I started the business as a place or a service for small to medium business owners to be able to get good marketing done without having to pay a fortune for it or spend a million dollars on advertising.

And so it started out as just a social media management, but I realized that Okay, so you do everything now? A lot of things, yes.

And for the things that I can't do for clients, I try to bring on external partners that we can kind of white label their services.

And what's the ideal customer profile for you?