And what do you think or how do you want people feeling what?

I hope it's a combination of feeling just pissed off.

I hope I can say that.

Pissed off enough that they want to do something different wherever they're at in the stage, whether they're an employer who's fully insured or an employer who's self-funded or an advisor who's looking to kind of take the plunge and start asking questions about maybe moving their book to more creative solutions or providers.

I want people to be frustrated that they waited so long and that this is sort of something they've put up with and then pair that with a motivation to just do something different.

I believe that this industry will only be changed through the aggregation of a lot of small changes by a lot of people.

And I hope people are frustrated enough to take those small changes.

Sure.