Before we kind of chat about Deep Works and what you're working on these days, I'd love to kind of step back and speak to some of the work that you've done with Dirty Lemon, West Coast Cure, Barcode, and kind of what you've brought forward from those roles into what you're doing now.

Yeah, absolutely.

Well, let's just take it back from the earliest out of those that you mentioned, which would be Dirty Lemon.

The founder of Dirty Lemon I knew since ninth grade, and I was actually in software.

I was at MarTech building up a company.

Got that to like 8X and it got really automated.

The founder was trying to get me to come work with him for a while.

But I'd love to touch on, I guess, moving to sort of what you're doing now at Deepworks, you know, do you mind giving a bit of a summary of sort of some of the key areas that you do help brands with, particularly obviously within operations, and then maybe some case studies of some brands and sort of where you've really sort of tangibly changed, you know, their backend and their operations?