Sorry.

Well, all of that is true.

And during, you know, over the past few months, especially, well, over the past maybe six or eight months, we've been building a lot of internal tools.

And it basically just started as this big umbrella app with all these tabs on the left that are all these things that we do and want to do.

Some of them were complete, some were incomplete, some were...

And as we started to work through them, we found that one of the things we needed the most was this good cross-platform post scheduler because, yes, there are a lot out there, and I don't want to talk bad about any of them, but we have found that they just didn't work well for us, and we – envision a better way and one that just works and all the things that you need to do to like, like when you post to Instagram, it has to be a certain ratio.

And if it's not, you got to go out and fix it.

Mike, what do you think is the moat? Because Alex mentioned that a little bit earlier, but what do you think is the moat?

So what's the bad there? I

find that interesting, too.

I mean, I will say that we...

I would say I've shifted and I think now, well, sorry, there's a lot of stuff here.

A couple of things, we're two people.

And so we can really only focus heavily on one thing at a time.

And so we try to build something up to a certain point and then figure out how, I mean, we've had hired people in the past, but generally it's like, see how big we can go on our own, how big we can get something.

it's,