But Lynn, could you please school us on this topic?

Absolutely.

Yeah.

So we are a words first agency.

So the other thing too, branding is one of those buzzwords that means a lot of different things to a lot of different people.

And so, you know, you're, you're, when we work with clients, we start with the name.

A lot of times people will come to us because they need a name for their business or product.

Yeah.