So, you know, what should mortgage brokers be looking at and when they're using AI and obviously a service like yours to know that they're getting that authentic voice?

I think one is AI is wonderful to use, right? We all know that it makes all of our lives easier, right? But it is also one of those kinds of platforms that is only as good as the information you give it.

Right.

So it's a super important and I've heard so many different marketers teach about this, but it's super important to teach it who you are.

Right.

So you have to start from that standpoint.

You have to go into that AI platform, whichever one you use.

So what are some of the things that they can do to go out into the community and to stand out?