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Lydia Sidhom
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Oct 23, 2026
Midterm Madness
15:55
16:04
16:11
22:03
Brooke GladstoneHOST
Washington Post data reporter Lydia Sidholm and her colleagues recently reviewed $1.6 billion in campaign ads.

Lydia SidhomGUEST
We analyzed over 8,000 ads across competitive congressional and gubernatorial races.

Lydia SidhomGUEST
And what we did is look at the topics that have been talked about in these ads.
6 MINS LATER
Brooke GladstoneHOST
And go straight to social issues, which means anything race or gender related or that obstructs efforts to make America great again.
Examining physician payments tied to GLP-1 drugs
2:25
2:49
3:02
3:14
J
2:17What did the scale of those payments tell you? And how did the number of prescribers change over time?

Lydia SidhomGUEST
So the scale was what made me and my colleagues want to really pursue this story, because the way that we looked at this data was basically we can see the government makes public every single time a company, any company pays any doctor for any drug.

Lydia SidhomGUEST
And what we found is that there have been more doctors that have been paid for related to GLP-1s than any other drug.

Lydia SidhomGUEST
And so we kind of were wondering why are the companies focused on spreading kind of the gospel of GLP-1s to such a wide range of doctors.

Lydia SidhomGUEST
They haven't necessarily paid the most money out of all of the drug companies, but they've paid the most doctors.
J
7:27In speaking with physicians for this piece, what did they say about the growing demand for GLP-1 drugs and maybe the need for clinicians to understand how to manage patients who are already taking them?