So

one of the positions that we have in the industry that's the basis for really everything that we do is we take a stance against this common perception that Amazon is just a marketing spend.

and that this is a channel that you're likely to lose money on for a long time until you hit scale.

And there's brands that we've spoken with that treated Amazon this way, and they scaled and sold.

And it seems like a lot of people have heard those stories.

But we have case studies for days showing that it does not have to be that way.

Amazon should be a real profit driver for you.

Can you talk a little bit more about that and how you structure that?

How do you see that for our founders who are listening? That could be a better plan forward for them.

So an awful lot of what we see in CBG is a category.

A lot of it starts with unit economics.

There's a couple different factors here, but that's a good starting point.

A lot of brands lose specifically about $60K to $100,000 or more learning Amazon the hard way.

And learning Amazon the hard way is trying to, you know, sort of wing it themselves or they bring on maybe a marketing partner that is thinking about what great marketing metrics are, but don't know how to, or they're uncomfortable with a marketing plan that is responsible to a P&L as opposed to, you know, just getting excited by, you know, revenue growth, despite what the underlying, you know, financials might be.

So the place to start is always with making sure that your unit economics are healthy.

Yeah.