When should somebody, how did you know, how does anyone know when it's time to start testing paid ads for a service offer, any high ticket offer?

I think with an agency, if you are just relying on only referrals or if you're only relying on organic, there's a lot of chance or there's a big chance that you're going to be in a state of feast and famine.

A lot of agency owners in particular talk about this.

A lot of small business owners, I think especially in B2B, talk about this.

If you're only reliant on referrals... it's pretty hard to be predictable and scalable whenever you're trying to grow your revenue or you're trying to grow the business.

I think if this is someone who's starting out with organic, I think you can easily get to a million dollar run rate just with organic, especially if you have it going.

It's going to take six months to build.

Yeah.