Is that what this is or is there something more to it than that?

Now, what it really means to us is helping drive awareness.

So it's not necessarily that, you know, a traditional ad, you have a product and you advertise it on the ad and, hey, look how great our product is.

We wanted to first start with showing that First Star is knowledgeable about the industry we're in.

We're a place that's somewhere someone can go to to get answers, to solve their issues.

Mm-hmm.

And so that was the first thing is starting to build up the credibility.

So over the next 12 months or so, what are you excited about?