What's going on in the marketplace right now?

Yeah, I did talk to the...

We have a lot of people on the phone with a lot of people every day.

And what came back to me was like, it's an extra thing that you have to regularly do, which seems...

I'll say I'm mostly thinking marketing now, which is like, oh, you're posting.

Oh, you're trying to get reviews.

Oh, you're trying to figure out how to follow up.

uh luke i really want you to speak to this because there's something you guys are launching that i think is a bit of a game changer and more than that i actually love just during our prep call your perspective on what you guys are creating or why you speak this