
Luke Campbell
CEO & Co-Founder of VXT, a legal-tech communications platform based in New Zealand; building AI-powered phone systems and voicemail transcription software for lawyers.
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Jul 22, 2026
Luke Campbell, VXT
2:52
3:00
3:12
3:25

Luke CampbellGUEST
Yeah, well, so back when we were building this consumer application, We were struggling to grow.

Luke CampbellGUEST
I was spending a lot of my time learning about the most successful startup companies globally.

Luke CampbellGUEST
And when you learn about how Slack was at the time the fastest growing company in history, You learn about product-led growth and how Slack often, their strategy for acquiring customers was to land and expand.

Luke CampbellGUEST
They would acquire a few users at a business and then sell Slack through those users, I suppose.
