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Luke Campbell

Luke Campbell

CEO & Co-Founder of VXT, a legal-tech communications platform based in New Zealand; building AI-powered phone systems and voicemail transcription software for lawyers.

Jul 22, 2026

2:49
How did you get the first customers of the segment you were after?
2:52
Yeah, well, so back when we were building this consumer application, We were struggling to grow.
3:00
I was spending a lot of my time learning about the most successful startup companies globally.
3:07
Of course, like Slack was probably the often discussed name at that time.
3:12
And when you learn about how Slack was at the time the fastest growing company in history, You learn about product-led growth and how Slack often, their strategy for acquiring customers was to land and expand.
3:25
They would acquire a few users at a business and then sell Slack through those users, I suppose.
3:32
And so we, that was in part true for us.
5:29
So what does the product do for them now? What's the full extent of it?

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