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Luke Ammann

Luke Ammann

Automotive fixed-operations expert and Nissan Service Director at Jim Bone Nissan in Santa Rosa, CA, known for dealership tire-retention strategy.

Sep 2, 2026

13:12
Talking about tire gross profit and that type of thing, are there any kind of key metrics that you look at on a regular basis, be it daily, weekly, monthly, annually, when it comes to tires that you're kind of consider your key performance indicators around tires besides just number of tires sold?
13:30
One of the things I do every Monday morning is there are two metrics.
13:34
chain stores in our area and Costco as well.
13:38
I'll go online and I'll start looking at what the market's advertising, whether it's a big box chain store like Costco or a smaller one that has some type of promotion.
13:51
Everybody seems to think that doing in-house financing usually will make the sale.
13:57
I agree with that.
13:58
But if you educate them ahead of time, I think you should be able to do it with no problem of doing in-house, which is easy.
18:11
Well, Luke, as we come to the end of our time together on the podcast today, is there any one thing in particular that after all these years, you wish more dealers understood about the linkage between tires and customer retention?

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