
Luke Ammann
Automotive fixed-operations expert and Nissan Service Director at Jim Bone Nissan in Santa Rosa, CA, known for dealership tire-retention strategy.
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Sep 2, 2026
How to Become Your Customer’s First Call for Tires
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18:11

Bill SpringerHOST
Talking about tire gross profit and that type of thing, are there any kind of key metrics that you look at on a regular basis, be it daily, weekly, monthly, annually, when it comes to tires that you're kind of consider your key performance indicators around tires besides just number of tires sold?

Luke AmmannGUEST
I'll go online and I'll start looking at what the market's advertising, whether it's a big box chain store like Costco or a smaller one that has some type of promotion.

Luke AmmannGUEST
Everybody seems to think that doing in-house financing usually will make the sale.

Luke AmmannGUEST
But if you educate them ahead of time, I think you should be able to do it with no problem of doing in-house, which is easy.

Bill SpringerHOST
Well, Luke, as we come to the end of our time together on the podcast today, is there any one thing in particular that after all these years, you wish more dealers understood about the linkage between tires and customer retention?