The second question I have is what is the most overrated GEO tactic right now, in your opinion?

probably taking the same content we've seen all over the web and reutilizing it to produce derivative content and treading away, say, quality for volume.

And what is the most underrated tactic that you think people are sleeping on right now in GEO?

There's a whole lot of data out in organizations that's not being leveraged, proprietary data that can be utilized to make quality content.

Great.

Thanks a lot, Luke.