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Luis Sullivan

Luis Sullivan

Sales Manager for Western Europe (GTM) at Sereact, an AI-powered warehouse robotics company, with a background in warehouse automation at Toyota Automated Logistics and Bastian Solutions.

Sep 8, 2026

12:03
Could you kind of take us through maybe a representative end user deployment? So, you know, what was the problem? What were the solutions? How does it work and what kind of benefits are the customers getting out of it?
12:17
Absolutely.
12:18
I'll give you three distinct examples just to give you a wide idea of the portfolio.
12:28
So the first one is kitting applications.
12:30
So when I say kitting, I mean we do have customers that kit.
12:35
And to kit, it's an industry concept in which you take different references, different SKUs, and you bundle them within one container in a sequence and in order.
12:47
So what we're able to do is automatically with a robotic arm or several robotic arms, we're able to identify the product.
15:13
And what's driving customer interest in this? Is it to do with the difficulty in finding staff to work in these roles? Is it cost? Is it both? Or is it something else?

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