So what do you see as the biggest barriers to scaling proven solutions, and how can they be adapted to local markets to ensure lasting adoption and impact? And we'll start with your perspective, Louis.

Dealing with the whey proteins, meaning also dealing with a, what I would call a mega trend of today, because there's a huge demand for, for proteins as such, whether it's from animal or it's from plant-based, means that, uh, we have seen a demand that has never been stronger globally.

Uh, and it comes from, first of all, what I would say, much more educated consumers, but it comes also from some trends we see in the market.

I talked about different kind of applications we support, but it also comes from lately what we have seen on the GLP-1 medication.

So meaning that the medications, uh, available now means also that consumers are very much focused on what kind of proteins, uh, do they also take as an intake, uh, to also digest better and also prevent that they have a lot, uh, a lot of, uh, muscle mass, uh, loss.

So that it, it means that there's a lot of demand for high-protein, uh, solutions to the market.

Uh, and that's something what we and also others within the whey industry can, uh, can deliver.

Which partnerships are needed to take proven nutrition innovations to scale from proven solutions to global impact? And could you illustrate this with a concrete example from Arla Food Ingredients?